AI Insights · Timothy · April 2022
Top 5 Fashion Games on iOS in Oceania Q1 2022
Discover the performance trends of the top 5 fashion games on the iOS platform in Oceania during the first quarter of 2022, including metrics on downloads, revenue, and active users.
The first quarter of 2022 saw some interesting trends in the performance of the top 5 fashion games on the iOS platform in Oceania. Here’s a closer look at the weekly downloads, revenue, and active users for these popular apps, based on data from Sensor Tower.
Project Makeover experienced consistent weekly revenue, peaking at approximately $89K in the first week of January. Its weekly downloads showed a downward trend, starting at 20.9K and dropping to 8.7K by the end of March. Weekly active users fluctuated but remained relatively stable, ending the quarter at around 86.6K.
Covet Fashion: Dress Up Game saw a notable spike in weekly revenue, reaching $27.9K in mid-February. Weekly downloads, however, declined steadily from 2.2K in early January to 484 by the end of March. The number of weekly active users also decreased over the quarter, from 7K to just above 5.2K.
RuPaul's Drag Race Superstar had a mixed performance, with weekly revenue peaking at $13.6K at the end of January before dropping to around $6.4K by late March. Weekly downloads saw a significant decline from 2.6K in early January to 581 by the end of the quarter. Active users followed a similar trend, starting at 7.3K and decreasing to 4.3K.
Pocket Styler: Fashion Stars maintained steady weekly revenue, with a peak of $11.9K in early January and ending March at around $5.8K. Weekly downloads saw a downward trend from 6.1K at the start of the year to 1.2K by the end of March. Active users similarly decreased from 12.2K to 5.9K over the quarter.
Shining Nikki-Fashion Makeover showed some variability in its weekly revenue, peaking at $11.3K in late January before dropping to around $4K by the end of March. Weekly downloads fluctuated, with a high of 1.6K in mid-March and ending the quarter at 952. Active users increased slightly from 3.2K in early January to 3.4K by the end of March.
These trends provide a snapshot of the competitive landscape in the fashion gaming sector on iOS in Oceania. For more detailed insights and analysis, visit Sensor Tower.
